Pebsteel “wears a new cloak” for its brand, getting ahead of the future for pre-engineering buildings

After 27 years of constant development, Pebsteel keeps asserting its lead as a brand in pre-engineering buildings and steel structure. Pebsteel looks to stay ahead through its new brand recognition and sustainable development goals for the future.

The pre-engineering buildings market is growing strongly

According to Global Industry Analysts, the global market for Pre-Engineered Building/PEB reached 27,1 billion USD in 2020 despite the Covid-19 crisis. It is projected that revenue from this market will reach 49,1 billion USD by 2026 with a compound annual growth rate CAGR of 10,1% over the analysis period. DataM Intelligence even forecast that the market will dramatically grow with a CAGR of up to 14% in the period of 2021 to 2028.

The Asian Pacific continuously accounts for the largest market share of 43% in the year 2019 and has the highest growth rate globally. The growth driver comes from the demand for large-scale infrastructural investment, industrialization, and urbanization of fast-growing economies such as Vietnam, India, China, etc. India will spend 1,4 billion USD on infrastructure construction in the period of 2019 to 2023, which is expected to be the fastest-growing market in pre-engineering buildings and steel structures with 22,45% by 2027. Also, Vietnam has a record disbursement plan for public investment capital in the period of 2020 to 2021 reaching a record high compared to that of the 3 previous years, creating great room for the pre-engineering buildings sector.

Pre-engineering buildings and steel structures are commonly applied worldwide in the construction of factories, workshops, aircraft hangars, etc.

According to Sami Kteily – Executive Chairman and Co-founder of PEB Steel Buildings Co., Ltd. (Pebsteel), the application for pre-engineering buildings is extremely high, not just limited to industrial construction works. In specific, this kind of construction becomes more and more popular in civil and commercial works such as office buildings, commercial centers, entertainment complexes – resorts, schools, hospitals, stadiums, etc. with the same flexible structures and aesthetics as reinforced concrete.

Sami Kteily – Executive Chairman and Co-founder of PEB Steel Buildings Co., Ltd. (Pebsteel)

Mr. Sami referred to Pebsteel’s more than 6,000 pre-engineered buildings and steel structures in over 50 countries. We have made breakthroughs with a 14-story office tower in Manila (Philippines); the highest Unilever palm-oil refinery plant with a height of 68 meters in Indonesia; the largest clear span of 128 meters for the Lufthansa hangar in the Philippines; the longest FCB Warehouse building in Thailand with a total length of more than 1 kilometer; as well as a unique curved corridor for the Okada Manila hotel and resort complex (formerly Manila Bay Resorts).

After over 27 years of observing and operating in the construction industry in Asia, Africa, and the Middle East, Mr. Sami also expresses his confidence in stunning growth speed and room in the pre-engineering buildings market for years to come. In the post-COVID-19 period, construction and other industries will recover and boom significantly, contributing to the potential growth in the pre-engineering buildings sector.

Pebsteel “wears a new clock” to get ahead of the future of pre-engineering buildings

Pre-engineering buildings were first made in the 1960s in the United States, but it was not until the 90s that they were introduced to Vietnam. Founded in 1994, Pebsteel is a pioneer in bringing this new construction technology to the country. After nearly 3 decades of strong development ahead of opportunities as well as new challenges in the market, Pebsteel has launched its refreshed brand identity with a solid vision for the upcoming stages.

The new Pebsteel brand identity

Specifically, Mr. Sami Kteily said, “After 27 years of constant development, Pebsteel keeps asserting its leading brand in pre-engineering buildings and steel structures. Through the tagline “Engineered Building Solutions”, Pebsteel demonstrates a strong commitment to providing the best-engineered spaces for every customer. Pebsteel’s new logo is inspired by a pre-engineering building structure with the highlight of a parallel development symbol whereby Pebsteel aims at the corporate success going abreast with that of all clients, partners, and staff.

Pebsteel is owned by a multinational PEB Group (founded in Europe) with two Japanese stakeholders (Nippon Steel and Okaya & Co., Ltd.). Owning 7 large-scale factories in Vietnam and Myanmar, Pebsteel achieves a total production of 100,000 tons of pre-engineering steel per year and steel reserves of 15,000 tons that meet the American Society for Testing and Materials (ASTM). Additionally, Pebsteel has more than 1,400 well-experienced employees, 10 regional sales offices in 6 Southeast Asian countries as well as a network of partners in 15 countries in Africa and the Middle East.

All construction solutions from Pebsteel meet the latest international standards for design, fabrication, and erection such as IBC, AWS, AISC, MBMA, AISI, ASCE, and strict quality control procedures at the factory

As for Mr. Sami Kteily, “change for the better” is a challenge for industries in general and the pre-engineering buildings field in particular. Despite being a pioneer and industry leader specializing in providing solutions for Pre-Engineered Buildings (PEB) and Steel Structures (STS), Pebsteel does not stand apart from the above challenges. In order to get ahead of breakthrough growth prospects in the future, Pebsteel releases its development orientation for the period of 2022 to 2030 through the most innovative, sustainable, and cost-effective solutions. Accordingly, Pebsteel keeps investing strongly in QRD (Quality Research & Development) as well as accelerating digital transformation, empowering employees, and continuing to grow the global partnership network.

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