What should we do to have an effective email marketing strategy?

March 12, 2024April 26, 2024 #emailmarketing, marketingsolutions

Email Marketing is considered an effective tool for customer outreach activities of businesses in general and construction businesses in particular. But how to build a professional email marketing strategy is still something that many units are still struggling with.

Attention-grabbing message

The message is one of the important factors determining the success of an email marketing campaign. The amount of information that customers access every day is very large, so in order for your “message” to stay in the target audience’s memory, you need to know how to build attractive content. Put yourself in the position of the customer, to see what you want when receiving Email Marketing.

Pay attention to the Email Marketing header. The title needs to be quick, urgent, and at the same time suggest benefits for the user. If you want to advertise effectively, you need to set a title that is curious and attractive and hits the needs and feelings of customers.

Build the content in an inverted triangle pattern, which means the important issues come first. Each Email Marketing should only focus on a certain goal, not cramming too much content in an email to customers.

Besides, there is a call to action – this is an indispensable part of any email marketing. The call to action is the element that helps businesses achieve the goals in their entire Online Marketing campaign.

Mobile-friendly Email Marketing

In the era of explosive information technology, sending text messages, browsing the Internet or viewing Email are all done on mobile phones. Accordingly, the marketing messages sent through mobile phones also bring quick reach results. This is the reason why businesses need to design an email marketing that is compatible with mobile devices.

Regarding the content of Email Marketing, you should arrange and customize the paragraph so that readers can see it on small display devices without eye strain. Avoid using complex fonts and do not write too long, which will cause boredom for customers. Writing a concise, concise, and breakable Email Marketing with an attractive subject line will help increase interaction with customers.

You can try a few different link placements, but pay attention to place them where the user’s thumb can reach the most convenient way when surfing the phone screen. The link you create needs to be long enough for customers to see and touch it easily. Should not be placed at the end of the email or next to the unsubscribe button because it is easy to confuse customers when viewing the email.

Don’t send too many emails to customers

The bottom line is that you should not send too many Email Marketing to customers at the same time. This will be boring, annoying and all the information the business needs to convey will not stay in the customer’s mind. Despite sending many emails, the business failed to reach the target audience.

The above article is the note for businesses to implement an effective marketing campaign. And if your construction business is struggling to know how to implement Email Marketing, please contact HOUSELINK immediately.

Based on technology and abundant data sources in the construction industry both domestically and internationally, HOUSELINK will conduct periodic Email Marketing campaigns to target customers.

The content of these emails will update the fluctuations of the industrial and real estate market, the movement of the production supply chain, etc. to potential customers, partners, and investors. The HOUSELINK team will consider, select and ensure that the content meets the needs of the investor and the image of the business will be displayed in the most natural way to potential partners.

From there, businesses will have more opportunities to reach and expand the customer file without having to advertise openly. The Email Marketing content that HOUSELINK deploys will be close, natural and hit the needs of partners.