A Strategy to help construction businesses breakthrough in difficult times

Construction enterprises face many difficulties in the time of Covid-19

During the period of influence of the Covid-19 epidemic, construction enterprises in Vietnam are facing many key problems in business development. First of all, it is the competitive pressure in the market that is increasing when more and more businesses enter the market, competitors race to reduce prices to get jobs, leading to significantly reduced profits.

Operating costs, selling expenses, input material prices… are also increasing pressure, causing most businesses in the construction industry “headaches”. In recent times, the price of steel, copper, and cement materials has increased rapidly, making construction activities even more difficult.

Moreover, the impact of the epidemic caused market demand to decrease, and many projects were delayed or canceled. Public investment projects are congested and input prices increase, while the budget estimates cannot be adjusted. FDI projects in the manufacturing sector were also delayed because investors could not come to Vietnam, production and business activities were delayed due to many supply chains being disrupted. Real estate projects face many difficulties due to rising input prices (land prices, construction costs) while selling prices are unlikely to increase further, leading to reduced profits and not promoting investment.

In addition, the ability to approach and expand customer groups and new projects of enterprises is also facing difficulties due to the way of searching, evaluating and approaching new opportunities in the market. Most construction businesses have not yet paid attention and focused on researching how to do and invest in Marketing. While customers are foreign investors, it is difficult for them to find information and approach businesses early due to obstacles in terms of distance, language, culture, etc.

The last problem is that the capacity to convince customers to use products and services in the construction industry is still limited. Currently, most businesses often only focus on reducing prices, promoting personal relationships, or using outside influences to influence to push products faster. These factors are becoming increasingly outdated, do not increase profits, and develop sustainably based on the capacity and value of the business.

So how to improve the above problems is one of the urgent tasks that businesses in the construction industry need to find solutions.

HOUSELINK and effective Marketing solutions for construction businesses

With a team of experts with many years of experience, HOUSELINK has consulted and worked with thousands of businesses in the construction industry for more than 10 years.

On the basis of understanding the problems that construction businesses are facing, HOUSELINK has researched and designed a comprehensive solution to help businesses develop and achieve many significant benefits.

That is the HOUSELINK Marketing Solutions solution with a combination of 2 push and pull strategies to create maximum efficiency in promoting business marketing.

Pull strategy

This is promoting the process of increasing attraction of potential customers so that customers know, care about and believe in the company’s capacity, reputation, value and the products and services that the company provides.

However, the question is how to attract more potential customers? HOUSELINK helps you solve this problem with the following tools:

Businesses can create an online portfolio on the HOUSELINK platform – where the largest and most prestigious construction community in Vietnam is gathered today. Information is updated continuously instead of annually as companies in the construction industry still do today through hard copy. This helps businesses easily be known by many units in the industry.

• Posting articles and stories of businesses regularly on specialized media channels such as Vietnamconstruction.vn and community social networking channels…

• Promote and present your brand naturally and prominently in places where potential customers are frequent.

• Send Email Marketing to update the advantages and outstanding activities of construction enterprises to potential customers, partners, investors… Based on technology platform and abundant data on the construction industry in the country. and international, this email will support businesses to market to target customers.

• Participate in activities such as seminars, industry exhibitions, investment promotion events, quarterly golf tournaments to enhance the presence and exchange in the community of industry leaders.

When customers and potential partners are interested in your business, the next thing is how to win their trust?

It is important for businesses to determine that only when customers really trust will open opportunities for cooperation, so it is necessary to do this step of building trust well. Through the platform of an independent, objective consulting unit like HOUSELINK, the enterprise’s capacity profile will be verified, assessed, and graded according to international standards.

Besides, the reviews from previous customers and partners through comments and videos are also a way to create trust for potential customers.

Push strategy

The push strategy combined with the pull strategy supports businesses to be proactive in finding, identifying, seizing opportunities and increasing accessibility (right person, right job, right time) to optimize ability to convince partners, customers as well as improve the success rate.

HOUSELINK will support businesses to promote this strategy through Pro-Contractors, Pro-Suppliers services. This is an effective information channel for businesses in the industry to quickly search, identify and seize opportunities in construction projects that are and are about to be implemented. Combined with hourly consulting support to quickly receive instructions to increase your ability to reach the right person, at the right job at the right time.

By applying the core Marketing solutions that HOUSELINK offers, we are sure that your business results will reap many successes in the long-term development. Wish your company overcome this difficult period and go further in the future!